Visualisation
What is this exactly? Those who work regularly in architecture or development will probably know it as the use of imagery, often computer generated, to show what a project will look like when built. Architects have been using hand techniques like this for centuries, but why is it so important, particularly now? Usually these were incredibly time intensive and could only give a very rough approximation of what the final project would be like. Now, though, techniques are improving rapidly to allow almost photo-real experiences of the final built work. We have invested heavily in both the tools and the skills to develop this. Why? Because we know that Clients who understand our thought process better are more engaged. This puts Clients at the centre of the project and there is less chance of a mismatch between expectation and delivery. We use 3d modelling at almost every stage of the process – from sketch designs right through to resolving tricky junctions on site. All of these benefit from being able to get an accurate ‘picture’ of what is going on before it’s built. Not only does it enhance the design process, it also has real benefits in other areas too.
Planning
Although planners are highly trained, they and Planning Committees can’t always visualise what submitted buildings are going to look like in context. This makes it difficult to support schemes when they can’t judge what the final impact will be. That’s where visualisations can really help. We can produce accurate photomontages that show new buildings in the real context. We can also use them to test out potential materials and to gauge the impacts of overshadowing, for example. They are also vital for heritage and conservation bodies to assess impact in natural environments or heritage settings. We can produce individual images or full reports to meet all these requirements.
We use 3d modelling at almost every stage of the process – from sketch designs right through to resolving tricky junctions on site. All of these benefit from being able to get an accurate ‘picture’ of what is going on before it’s built.
Marketing
Visualisations are a key selling tool for agents and developers. For some years, specialists have been brought in to produce still images for glossy brochures. However, these people are often disconnected from the project with little understanding of the design or the location. Keeping this integral to the design process allows for a collaborative approach that delivers better, more refined results. Aside from still images we also have the capability to produce promotional videos that combine drone footage, voiceover, 3d animation, still images and overlays to create a compelling marketing tool. This keeps buyers engaged and, as they can be shared on social media and other platforms, achieves maximum impact. As with our other services we work closely with Clients to achieve excellent results tailored to the budget and project.